Abel Lenz

Under Armour product customization engine

consulting creative direction leadership product management prototyping UX

Ollie ecommerce workflow

architecture consulting product strategy prototyping UX

Patch website and CMS

architecture creative direction leadership product management user research

Opticlose app and brand identity

branding founder front end dev UI design UX

Syndio product design and data visualization

architecture consulting prototyping QA UI design user research UX

Racket 1.0 iOS app

founder operations product management QA UI design UX

Syndio design system and storybook specification

mentoring UI design UX

Racket 3.0 iOS/Mac apps and brand identity

branding founder operations QA swift dev UI design UX

Verizon self-service and ecommerce

architecture creative direction leadership user research UX

Nike training club

user research UX

Patch Perks mobile app

creative direction leadership product management UX

iHeartMedia self-service ad platform

consulting creative direction leadership prototyping user research UX

HBO.com

architecture user research UX

Commure integrated medical systems prototype

consulting prototyping UI design user research UX

Bose Channels team communication app

branding consulting product management QA UI design UX

I like solving hard problems.
I’m a veteran of R/GA, Huge, AOL, and many startups. Clients include Verizon, HBO, Clear Channel, J&J, Under Armour, Nike, Ollie, and more. I've worked across nearly all industries, types of businesses, and types of digital products. I have deep experience in product design including ideation, UX, UI design, prototyping, architecture, user research, and creative direction. Expert in mobile, desktop, responsive web, design systems, data visualization, and AI; well-versed in Storybook, CSS, front-end web frameworks, accessibility, and Swift. I’ve been a part of organizations large and small, built and managed teams, and been a mentor and friend to team members across all disciplines and levels.

Selected client list