Abel Lenz

Under Armour product customization engine

creative direction leadership product management prototyping UX

Racket 1.0 iOS app

founder operations product management QA UI design UX

Syndio design system and storybook specification

mentoring UI design UX

Syndio product design and data visualization

prototyping QA UI design user research UX

Ollie ecommerce workflow

product strategy prototyping UX

Bose Channels team communication app

product management QA UI design UX

Racket 3.0 iOS/Mac apps, Racket branding

founder operations QA swift dev UI design UX

Commure integrated medical systems prototype

prototyping UI design user research UX

iHeartMedia self-service ad platform

creative direction leadership prototyping user research UX

Opticlose brand identity

founder front end dev UI design UX

Opticlose sales optimization engine

founder front end dev UI design user research UX

Patch Perks mobile app

creative direction leadership product management user research UX

Patch website and CMS

creative direction leadership product management user research

Verizon self-service and ecommerce

creative direction leadership user research UX

Nike training club

user research UX

Nike Women Training

HBO.com

user research UX

HBO.com Homepage

I like solving hard problems.
I’m a veteran of R/GA, Huge, AOL, and many startups. Clients include Verizon, HBO, Clear Channel, J&J, Under Armour, Nike, Ollie, and more. I've worked across nearly all industries, types of businesses, and types of digital products. I have deep experience in product design including ideation, UX, UI design, prototyping, architecture, user research, and creative direction. Expert in mobile, desktop, responsive web, design systems, data visualization, and AI; well-versed in Storybook, CSS, front-end web frameworks, accessibility, and Swift. I’ve been a part of organizations large and small, built and managed teams, and been a mentor and friend to team members across all disciplines and levels.

Selected client list